• If you were to lay out your marketing materials against that of your competitors, whose would make the most impact?
  • Do your customers have the same image of your company that you have?
  • Do you rely on the customer to figure out that you are the best in your market, or do you make it clear to them through your presentation that you are?
  • Do you sacrifice the quality of your promotional pieces just to get something out quickly?
  • Does your logo anchor your corporate identity or is it the albatross around its neck?

What you save now by not developing an identity platform will become multiplied expenses later in the form of advertising production costs, image damage, and promotional inefficiency. Find out now why this aspect of your business is as valuable as your staff.

Complete the form below to download your copy of “The Top 10 Corporate Identity Mistakes”. (Your contact information will never be sold, traded, or given away to any third parties.)

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1) What materials do you use to communicate/advertise yourself to your market?
Brochures   Stationery      Web             
Packaging   Print Ads        Multi-media
Vehicles      Trade Shows   Broadcast

2) On a scale of 1 to 10, how would you rate the quality of your marketing materials?

3) Do these materials carry a common ‘look’ connecting them to each other?
Yes
No

4) Is this ‘look’ a positive or inspirational representation of your company?
Yes
No

5) Is the term “corporate identity” new to you?
Yes
No

6) What is your opinion of your logo/trademark?
Distinctive
Mediocre
Bad

7) How do your sales people feel about your marketing materials?
Good
Indifferent
Not So Good

8) What is causing you to want or need to make a change? Explain:

 
 
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